OUAI Finishing Crème. A lightweight cream that can do it all – smooth dry ends, tame frizz, add shine and protect from heat styling. The Rue St. Honoré scent- a mix of gardenia, ylang ylang and white musk will have you getting compliments all day.
From drab to fab. Take your hair to the next level with the Finishing Crème. Before styling, apply to hair as a heat protectant. Or after a blowout, apply a dime-sized amount to ends to lock in your smooth, shiny and frizz-free tresses. Protects hair from heat damage up to 450°F/232°C.
OUAI (or “way”) means yes in that casual, Parisian way. We believe in effortless routines and good for you ingredients. Haircare customized to your hair type to nourish, strengthen and condition. Giving you the confidence to win life your OUAI.
Ingredients that get the job done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to d
For real life, for real people. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.