This revolutionary hybrid formula has the full color pigment of a lipstick, but glides on like a gloss. The ultra-plush applicator deposits just the right amount of smooth, stay-true color onto lips. Its unique whipped texture makes the product easy to apply and a multi-hydration technology system of DL Plum Oil (French), which comes only from plums grown in the South-West of France, Argan Oil and Meadowestolide makes it very comfortable to wear. It also includes a lip-plumping ingredient that helps lips appear smoother (without the usual tingling feel).