BY Joico

Joico Lumishine Youth Lock Repair + Permanent Creme Color, 7Naa Natural Natural Ash Medium Blonde, 2.5 fl oz/74 mL

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Product Description

100% Gray Coverage in 20 RADIANT SHADES. Unlock hair’s youth potential with NEW LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color. Harnessing the fountain of youth-like properties of Collagen—known to keep skin youthfully plump and improve skin elasticity and hydration—this innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair. With just one color service: Hair springs back with renewed bounce,* body,* and signature LumiShine shine.** Resilience returns. Smoothness and softness*** are restored. Resistant gray gets the most gleaming and gorgeous coverage.

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