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*** The source of Glycerin is not specified by the manufacturer and could be from Coconut Derivatives (does NOT exclude all fragrances) or Soy or Zea Mays (Corn)
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Product Description

Violet shampoo that cleanses and maintains the hue of cool blond, highlighted, bleached or gray hair.

Neutralizes unwanted yellow or brassy tones with a high level of violet dye.

This violet shampoo will create a brighter tone to your light, colored hair, canceling out yellowness created by oxidation. Plus, it will add strength and protect your hair from environmental and physical damage.

Hang tight. We're thinking.