How safe is it?

Product Description

 If you're looking for icy blonde Khaleesi vibes or rich brunette tones sans brass and orange the No Orange Blue Shampoo is what you need. It's formulated with a rich blue pigment that cancels out unwanted orange, red and copper tones of the hair. Whether you have a brunette balayage, just went brunette or are naturally brunette, using this toning shampoo once every 3 washes will keep your brunette tresses on point, cue hair flip.

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