Dr. Ginger combined the same natural cleaning power of this organic Coconut Oil + Xylitol combo with the teeth whitening power of Activated White Charcoal from organic coconuts, resulting in one of the most effective and best tasting teeth whitening toothpastes on the market. Millions of tiny pores in the White Charcoal work to trap and remove toxins and stains in the teeth, while Coconut Oil + Xylitol coat the teeth with a protective and luxurious-feeling finish that repels plaque and bacteria.